Finlandsinstitutet

Overview:
At the Finnish Institute in Stockholm, I have been responsible for developing and implementing comprehensive social media and marketing strategies. As part of Finland's network of 16 cultural and scientific institutes worldwide, the Institute aims to showcase contemporary Finnish culture, strengthen relations between Sweden and Finland, and promote the Swedish-Finnish minority’s language and culture in Sweden. Established in 1995 and operated by the Finnish Cultural Institute Foundation, the Institute is situated in a historic property in central Stockholm.


Key Responsibilities:
Developing marketing plans: I crafted strategic marketing plans that aligned with the Institute's mission to enhance its cultural outreach.

Creating social media templates: designed visually appealing templates to maintain a cohesive and engaging social media presence.

Producing videos and snimations: created dynamic visual content to effectively promote Finnish culture and Institute events.

Conceptualizing visual identities for events: developed unique visual identities for various events to strengthen branding and recognition.

Managing website updates: ensured the Institute’s website was updated with fresh and engaging content.

Newsletters: developed newsletters to inform and engage the Institute's audience with relevant updates and stories.

Creating targeted social media marketing campaigns: Implemented campaigns to boost visibility and engagement across social media platforms.


Achievements:
Increased social media following: The Institute’s social media channels saw an average increase of over 1000 new followers within six months.

Enhanced event engagement: visitor count per event rose by 85%, demonstrating the success of our marketing efforts in attracting and engaging audiences.

Strengthened cultural showcase: successfully highlighted Finnish culture and strengthened bilateral ties through innovative digital storytelling and impactful marketing strategies.

Outcome:
My ongoing role at Finlandsinstitutet has significantly contributed to showcasing Finnish culture, enhancing relations between Sweden and Finland, and enriching the experience of the Swedish-Finnish community. The increased social media following and improved event attendance reflect the effectiveness of our strategic and creative efforts in promoting the Institute’s mission.