Gothenburg Book Fair - shared booth identity design

Gothenburg Book Fair 2024 - Shared booth identity design

For the 2024 Gothenburg Book Fair, I was commissioned to create a cohesive and versatile visual identity for three distinct organizations sharing a booth. The goal was to develop a unified design that reflected the unique character of each organization while maintaining a consistent and engaging presence at the fair.


Key contributions included:

Visual identity: A balanced identity was created to integrate the individual brand values of all three organizations, unified under a common fair theme.

Booth design: The booth layout was designed with a focus on flow, visibility, and engagement, ensuring equal representation and effective use of space for each organization.

Digital and printed posters: Both digital and printed posters were developed to draw attention and align with the cohesive booth identity.

Schedule design: A clear, engaging schedule display was created to showcase event times, guest speakers, and other highlights during the fair.

Flyers: Informative flyers were designed to provide key details about the organizations and their events, all while maintaining a consistent visual style.

Social media templates: Adaptable social media templates were designed to help each organization promote their participation while staying true to the shared identity.

This project showcases my ability to deliver a unified design for multiple brands and manage a wide range of deliverables for a high-profile event.