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Napoli running club

Location

Napoli, Italy

Date

2022

Project type

Branding

Programs

Adobe suite

Overview:
During my summer staycation in Naples, Italy's most vibrant city, I had the pleasure of collaborating with Napoli Running Club on a passion project that was both creatively fulfilling and personally rewarding. The project centered around designing a logo and developing a branding concept that captures the club's dynamic spirit and youthful energy.

Logo Design & Branding:
The logo for Napoli Running Club was crafted to embody the essence of both the city and the club itself. The design incorporates a vibrant red, echoing the color of the Italian flag, with a brighter nuance that symbolizes the energy and enthusiasm of the running community. The client envisioned a branding that was sophisticated and elevated, yet bright and youthful.

To achieve this, I combined a clean sans-serif font with a calligraphic typeface, creating a visual identity that is both energetic and elegant. This juxtaposition not only reflects the dynamic nature of the club but also adds a touch of sophistication to its overall appearance. The result is a logo that stands out as Europe’s hottest running club, with a look that resonates with both its energetic and refined qualities.

Outcome:
The new logo and branding successfully captured the essence of Napoli Running Club, reflecting its vibrant and youthful spirit while maintaining an elevated and sophisticated look. The design has been well received by the club's members and the broader community, contributing to a strong and recognizable identity for this energetic running group in Naples.

This project was a true labor of love, and it was incredibly rewarding to see the branding come to life and make an impact in such a dynamic and beautiful city.

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