Sorrento Limone

Overview:
In the summer of 2022, I had the pleasure of working with Sorrento Limone, a distinguished craft beer brand based in Sorrento. The project involved designing a unique label for their signature craft beer and creating engaging event posters to promote their summer launch.

Label Design:
The Sorrento Limone beer label was crafted to reflect the essence of the product and the vibrant spirit of Sorrento. The design incorporated bright, citrus-inspired colors and imagery that capture the refreshing and zesty nature of the beer. The label features a modern, yet classic typography that conveys both sophistication and approachability. The intricate details and bold graphics were designed to stand out on shelves and attract the attention of craft beer enthusiasts.

Event Posters:
To complement the label, I also designed a series of event posters to promote the Sorrento Limone summer events. The posters highlighted the key aspects of the brand's launch, including exclusive tastings and special summer promotions. The design was inspired by the lively atmosphere of Sorrento, incorporating vibrant colors and dynamic layouts to draw people in.

Outcome:
The label and posters successfully captured the essence of Sorrento Limone and contributed to the brand's successful summer launch. The eye-catching design of the label helped the beer stand out in a competitive market, while the event posters effectively generated buzz and excitement around the product. This project not only enhanced the brand's visibility but also created a memorable and engaging experience for its customers.