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Vitec Katrina

Project type

Communications, Marketing, Content Creation, Social media Management, Newsletter, Website updating & Mainetance, Article writing

Location

Finland / Sweden

Role

Communications Specialist and UI Designer

Date

2021–2024

During my tenure with Vitec Group, I primarily worked for its subsidiary, Vitec Katrina. In my role as a Communications Specialist Graphic- and and UI Designer, I was responsible for a variety of tasks that significantly contributed to the company's digital presence and marketing efforts.

Social Media Communication Plan:
I developed a comprehensive communication plan for social media, focusing on Instagram, LinkedIn, and Facebook. This plan included strategic content creation, audience engagement techniques, and growth strategies to increase the company's visibility and interaction with its target audience.

Marketing Plan:
In addition to social media, I also crafted a detailed marketing plan. This plan outlined key marketing initiatives, target demographics, and promotional strategies aimed at enhancing Vitec Katrina's brand presence and driving business growth.

Website Development:
I was tasked with creating new websites for Vitec Group, among I designed a site to Vitec Katrina. This involved not only the design and development of the sites but also generating content that effectively communicated the company’s offerings and values. The new websites were designed with a focus on user experience, ensuring intuitive navigation and accessibility for all users.

Newsletter Campaigns:
Utilizing Mailchimp, I created and managed newsletters and newsletter campaigns. These campaigns were designed to keep our audience informed about the latest company updates, products, and events, fostering a deeper connection with our customers and stakeholders.

As a Communications Specialist and Graphic Designer, my responsibilities included:
-Developing and implementing a social media communication plan for Instagram,LinkedIn, and Facebook.
-Creating a comprehensive marketing plan.
-Designing, developing, and populating new websites with relevant content.
-Creating and managing newsletters and newsletter campaigns via Mailchimp.

Through these efforts, I was able to significantly enhance Vitec Katrina’s online presence and engagement, contributing to the overall growth and success of the company.

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