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Project type

Copywriting | Translations | Influencer Marketing


January 2024



I have collaborated with Yipin on various projects, providing copywriting, translations, and influencer marketing services. The translations often included longer articles and recipes, tailored to engage and inform their audience.

Company Overview:
Yipin is a family-owned business that has been producing tofu in Sweden for over 20 years. However, their story began long before that. They make their traditional tofu using grandmother's recipes, preserving skills and expertise passed down through generations. In 1998, the family moved to Sweden and started tofu production, bringing with them their deep knowledge and craftsmanship. Yipin invites you to explore their world of tofu.

My contributions to Yipin include:

Copywriting: Crafting compelling and engaging content for various marketing materials.

Translations: Translating longer articles and recipes, ensuring they resonate with the target audience while maintaining the original message's authenticity and cultural context. Translations have been conducted from Sweden to Finnish ans vice versa.

Influencer Marketing: Developing and managing influencer marketing campaigns to boost brand awareness and reach a wider audience.

Through these efforts, I have helped Yipin enhance their brand presence, effectively communicate their story, and connect with a broader audience.

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